Em Rusciano: “Everyone go to Kyle & Jackie O, I don’t care”

This morning 2Day FM’s Em Rusciano aired a pre-recorded interview with Boy George to promote the Nine Network’s upcoming return of The Voice franchise, in which George is a coach on season six.

But Nine isn’t happy about it, Rusciano said on today’s show. “After the interview, we got told, ‘you can’t play it until the first week of April’.”

Rusciano, it seems, has zero interest in television’s “stupid rules of publicity” and won’t succumb to special requests or outsider threats.

She even took aim at the TV network after the show’s publicist feared getting fired if the segment aired ahead of schedule. “If Channel Nine fire you over me going rogue now, I’ll hire you.”

Rusciano also boldly announced that she doesn’t care if co-host Harley Breen and herself never interview another celebrity, “ever again”.

“Everyone go to Kyle and Jackie O; I don’t care. All the celebrities, go to them because that’s not what our show is.”

On-air this morning, Rusciano added, “We’re doing this, and we’re not supposed to, and there’s going to be emails and phone calls, and Nine are going to ban us and whatever.”

But was this just a blatant tactic from Team Rusciano to get one up on the competition?

Radio Today understands that an exclusive with Kyle & Jackie O had already been hyped to air this Friday on the KIIS 106.5 breakfast show.

Bruno Bouchet, EP for the #1 Sydney FM breaky show, has since confirmed this is indeed the case. “Boy George has been confirmed for several weeks now and will be exclusively co-hosting in studio with Kyle and Jackie O for an hour.

“Everyone knows the best place to hear celebrity interviews is the Kyle & Jackie O Show on KIIS 1065,” he told Radio Today.

“And after Charlie Sheen today, coming up we have Jennifer Lopez, Kris Jenner, Blac Chyna, Miranda Kerr, Lara Worthington, Seal, Kelly Rowland, Sofia Vergara, Gwyneth Paltrow, Amy Schumer, The Rock and Mike Tyson, to name a few.

“No one has better access or relationships with the stars,” Bouchet said.

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Recent comments (37)
Dave
22 Mar 2017 - 5:03 pm

Em’s producers would’ve had a written agreement with Channel Nine to embargo this interview. By blatantly breaking that agreement, Em is jeopardising the future career prospects and professionalism of her producing team … but hey … anything to try to get those ratings up, right?

Also – what Em did to that Nine publicist is bordering on bullying … I sincerely hope that 9-minutes of radio was worth the humiliation you inflicted on your producers and that poor publicist.

Justin
22 Mar 2017 - 5:08 pm

Good on them. Shake it up. They’re building a passionate audience.
More power to them.

Haz
22 Mar 2017 - 5:22 pm

I feel bad for the poor account manager at SCA who looks after Channel 9 … I wonder if Em will help this person fill the shortfall in revenue given the fact Nine will inevitably pull their advertising with the network. Methinks Em won’t.

George S.
22 Mar 2017 - 5:26 pm

I’ve always been told – “you’re only as good as your word”. If Em’s producers agreed to the interview on the condition of playing it out in April, then she’s broken that agreement. Some may see it as cavalier … others will see it as Em being a total liability to the network.

Sue
22 Mar 2017 - 5:27 pm

Sounds like sour grapes to me because 2DAY and Em aren’t getting any good guests.

BB
22 Mar 2017 - 5:30 pm

Em you have to earn your stripes before carrying on like this. This could cost SCA quite a lot of money if Nine cancel their ad spend.

Todd
22 Mar 2017 - 5:33 pm

When you’ve been in the market as long as Kyle and Jackie then maybe you’ll get great guests and exclusives too.

Kiss my ****
22 Mar 2017 - 5:36 pm

Everyone go to Kyle and Jackie ah they did last Survey. Check the ratings.

Pete
22 Mar 2017 - 5:55 pm

Whoops this will cost the network a lot of revenue.

Nathan
22 Mar 2017 - 6:00 pm

Kyle and Jackie and NEVER broken the rules have they… good on Em! You don’t get ratings for playing nice unfortunately.

Belinda
22 Mar 2017 - 6:01 pm

Nice stunt ratings grab yawn just focus on your content and build some ratings.

Grrrr
22 Mar 2017 - 6:22 pm

Desperate or what ?

Dave
22 Mar 2017 - 6:24 pm

Grant Blackley will be thrilled about this

Dan
22 Mar 2017 - 8:17 pm

I realise that Em thinks she’s being edgy, etc by pulling stunts like this (which would be totally supported by her producers and content team no doubt), but her little outbursts (like her one on Facebook and the one she had on a post on this very website a few weeks ago) are ridiculous! They make her sound like a spoilt brat! Let me guess? She doesn’t care what me or anyone else thinks? Well, she will care when no one listens to her show. Grow up Em!

Kim
22 Mar 2017 - 8:36 pm

Kyle and Jackie rate and do this. You can’t be on a 3-4% and behave this way. Wishing the producers the best moving forward, as if the back end isn’t hard enough as it is on this show. Not happy campers! And the yelling….. STOP!

John
22 Mar 2017 - 10:55 pm

Burning bridges already are we Em? That’s a BIG bridge to burn.

Ashleigh
22 Mar 2017 - 11:55 pm

I agree it’s super annoying having these embargoes – but it’s going to be much more difficult for Ch 9 to give you interviews now.

Michael
23 Mar 2017 - 12:29 am

Why would any celebrity go on her show she doesn’t rate.

Steve
23 Mar 2017 - 5:48 am

Whilst this is a childish action akin to throwing your toys out of the cot when told you can’t always have it your own way, Em is correct – The Voice just got much more publicity (and so did she) than otherwise would’ve been the case if the interview ran in April with all the other Boy George interviews on every station across the country. Channel 9 should look on the bright side of this one, a 3 share radio show has just got them more publicity for The Voice than most other radio networks will deliver – including KiiS.

Worried
23 Mar 2017 - 8:21 am

“Channel Nine’s publicist feared they would be fired”. Nice one Em. I hate it when a bully makes me lose sleep.

Leigh
23 Mar 2017 - 8:49 am

Sour grapes that’s all. Grow up !

JUSTin
23 Mar 2017 - 10:45 am

Ex-crusiano as she’s known in the hallways!! Ridiculous behaviour, gone at end of year. Rumour is Gemma is moving to Melbourne next month from Sydney as there are only 2 announcers based in Sydney for 2day now. Me thinks Gemma and Em might have some interesting meetings!

Dave
23 Mar 2017 - 10:55 am

Wow this girl must really appreciate and respect her producers? (Not) Very sad to hear.

PJC
23 Mar 2017 - 11:38 am

Oh please.. overreaction much!? They most likely knew that KIIS had another celebrity ‘exclusive’ so 2Day got the jump on them and spoilt the party. Big deal.

SCA and Nine are solid (heck, Nine produce and pay for SCA’s regional TV news). The relationship won’t sour anytime soon. If people on this forum think listeners will tune out and go elsewhere because of Em’s stunts and rants, you obviously don’t know her audience (and how does offering a publicist a job considered ‘bullying’?).

Well done Em (and Harley)! The interview was great. And when your show and station are rating in the 3-4’s, you need to make as much noise as you can to be noticed. I say, keep on shouting!

Clark Quay
23 Mar 2017 - 11:48 am

It certainly wouldn’t happen in Melbourne radio !
Oh , hang on it did.

Ally
23 Mar 2017 - 3:20 pm

good on Em! Push those boundaries. What Em and Harley are bringing to the table is awesome and very entertaining!

Really unsure why everyone is comparing Kyle and Jackie to any other breaky show in Sydney?! They have been a team for over 10 years and this is Em and Harley’s first or second ratings as a team. How is that a f#@*ing comparison?

Dana
23 Mar 2017 - 3:41 pm

I think it should have been said – no other breakfast show has a budget like Kyle and Jackie do.
All those adds they have definitely need to pay for something.

James
23 Mar 2017 - 3:52 pm

They don’t dictate what we play on our show? They kind of do when they provide you the opportunity…. source your own damn interview with Boy George and you can play it whenever you want.

Food for thought
24 Mar 2017 - 8:33 am

Kyle and Jackie are the best, no one dispuits that. But with celeb interview videos, stunts, posts from the celebs themselves and few original celeb interview ideas left, just how valuable is the title of ‘breakfast with the stars’ or ‘the ONLY place to hear Hugh Jackman’ or whatever? Again, KJ are killing it. Just a question in radios constantly changing space

Alex
28 Mar 2017 - 11:17 am

Strange – most non-industry people I chat to rave about her show (especially the podcast).

Hope SCA keep her. For listeners she appears to be a breath of fresh air and an alternative to K&J (believe it or not – not everyone wants that).

Storm in a navel-gazing tea-cup.

Tal3netSpotter
28 Mar 2017 - 4:31 pm

No need to worry about Nine stopping their spend with SCA
They are owners/partners in the SCA/nine business.

Revenue might stop going to Em … it will depend on how much support she gets from management – to keep her in a job she has quit at least twice already …and in a position where she encourages listeners to go to Kyle and Jac…

She must have a lot of latent talent that only someone powerful within SCA can see .
Why would you bother otherwise?

Stevo
6 Apr 2017 - 7:04 pm

No one is getting fired.
Revenue isn’t going to be lost.
The Voice will still rate (early on).
No one got strapped to lie detector.
Relax.

Prayem Gartridge
10 Apr 2017 - 2:13 pm

I gave it another listen last week. They tried to give away the 10 K 3rd time lucky, that was a little bit funny. Because i was in on it and the yelling was validated by the intensity of the comp. So whoop! But buddy boy be a little bit careful about wanting to go home and feed the chooks… Sydney don’t like the swagger unless you are Kylish and unfortunately Kyle is fun to hate, we don’t know what you are yet.

JASON & LISSY LOU
10 Apr 2017 - 6:14 pm

EM
I HAVE BEEN PROMOTING TALKING LIFESTYLE 954ASM TO THE REMAINING 2DAY LISTENERS VIA FACEBOOK SO KYLE AND JACKIE O’ CANNOT GAIN THEM AND JOHN STANLEY AND GARRY LINNE;LL CAN.

Wolf Of Saunders St
11 Apr 2017 - 8:56 am

Wolf Of Saunders St

Great PR Spin, Sometimes the worse publicity is the best and as long as people are talking about you…….Just ask any XFactor Winner.

Siobhan
13 Apr 2017 - 4:41 pm

This is SUCH an obvious publicity stunt…methinks the woman does protest too much!! All a tad melodramatic.. it’s not Braveheart, love!!!

Paul
5 May 2017 - 2:15 pm

Lets not be idiots about this – Both Channel 9 & Hit get a good publicity run out of this.

I’m sure everyone will recover.

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